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Epic Playdate
website

client
Hyundai Santa Fe
agency
Stink Studios NY

about

Epic Playdate features five custom-built dioramas, illustrations, pixel art, and original music from the Flaming Lips. The brief: Try to find a way to extend the core concept of the Epic Playdate into an online experience while educating about Santa Fe. Launched in conjunction with the Hyundai Santa Fe 2013 Super Bowl advertising campaign.

role: design

Hyundai Santa Fe Epic Playdate Loading Hyundai Santa Fe — Epic Playdate Frontpage Hyundai Santa Fe — Epic Playdate Hyundai Santa Fe — Epic Playdate build and price Hyundai Santa Fe — Epic Playdate Beach

credits

Director: Morgan Harary
Music & Sound Design: Dinahmoe
Illustration: Atom Atomic
Diorama fabrication: McConnell & Borow
Additional 3D: Santa Transmedia.